Web Design & SEO
Waldburg Shires
Website redesign and data-driven SEO strategy for a heavy horse hire company whose horses have appeared in the Lord Mayor's Show.
The brief
Waldburg Shires provides horse-drawn carriage hire for weddings, funerals, proms, corporate events, and displays — based in Huntingdon, Cambridgeshire. Their website was outdated and wasn't pulling its weight. They needed a clean redesign and a proper SEO strategy to start capturing the right search traffic.
What I did
Redesigned the website from scratch — clean, well-structured, presenting each service clearly and building trust from the first visit. Not flashy. Just clear, professional, and easy to navigate.
Alongside the build, I produced a comprehensive SEO and keyword report. That covered detailed Google Ads keyword analysis across all their service areas — wedding carriage hire, funeral carriages, prom transport, corporate events, and brand terms. CPC estimates, long-tail opportunities, negative keyword lists, and competitor analysis. Then on-site recommendations: title tags, meta descriptions, content gaps (FAQ page, blog, location pages), and a local SEO strategy to capture regional demand.
The result
A professional website that actually represents the business properly, backed by a data-driven roadmap for growing search visibility across every service area and geographic region they serve. Not a vague "improve your SEO" conversation — a specific, actionable plan they can execute on.
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