Custom Software & AI
Software built around the way you work.
Internal tools, product configurators, ecommerce logic, and practical AI and automation. We start by checking whether custom software is the right answer for you.
What we build.
We build the software a business runs on: internal tools that replace spreadsheets and paperwork, planning tools and configurators your customers use directly, sales and booking platforms with their own admin systems, and AI and automation that take repetitive work off your team.
Internal tools, configurators, automation, ecommerce logic and bespoke web applications.
A free 30-minute consultation to review your workflow and needs. We recommend your best option, whether that is an off-the-shelf tool, automation or a custom build.
Smaller tools can take 2–4 weeks. Larger platforms are scoped and delivered in useful phases.
Documentation and practical admin controls are built in. Ongoing maintenance and feature support are available.
Platform development
Full-stack builds using Next.js, TypeScript, Supabase, and Stripe. Custom admin systems, dashboards, and internal tools built to your specific workflows.
Ecommerce logic
Custom checkout rules, credit systems, product viewers and storefront logic, added to the platform you already use or built from scratch.
AI integration
Practical AI tooling built into existing workflows. Product description generators, automated catalogue builders, content tools. AI that does something useful, not AI for the sake of it.
Automation & tooling
CAD file conversion pipelines, automated report generation, data processing workflows. If a task is repetitive and follows rules, it can usually be automated.
What this looks like in practice.
For Cosy Direct, we built a 2D/3D nursery planning tool. Their team lays out a room quickly and accurately, and their customers can see and interact with the products in the space, instead of working from pen-and-paper plans.
For Mesh Training, we built the admin system behind their website. Their team manages products, bookings and service delivery from one dashboard, instead of stitching together separate off-the-shelf tools.
For The Inspiration Trust, we built the Big D&T Meet directory: suppliers submit their own listings, and nothing goes live until the Trust approves it in its own admin queue.
How it works
Scope
Map the real workflows, blockers, and handoff gaps. Understand what needs building before writing any code.
Prototype
Build the core logic first. Validate it works before investing in polish.
Build
Clean architecture, practical admin controls, and documentation. Built to be maintained, not just launched.
Deploy
Live, tested, and ready. With support as requirements evolve and operations grow.
Free discovery meeting
Not sure what you need? Start here.
A 30-minute call to map your workflows, identify the real blockers, and figure out whether custom software is actually the right answer. No pitch, no commitment, just a straight conversation.
Free, no-obligation. If there's a clear path forward, we'll scope it properly before any work starts.